University of Albany

The UAlbany Athletics brand carries a great responsibility to consistently present a high-quality image representing the University at Albany to local, regional and national audiences. These standards apply to displays, uniforms, team apparel, equipment, facilities - every representation of our brand.

These brand standards are comprised of tightly consistent dimensions, style, symbols, design, character and colors. This consistency is imperative to ensure the UAlbany Athletics brand is strong and consistent in the marketplace. Using any other logos or marks not represented in the UAlbany Athletics Brand Guidelines is strictly prohibited. If you have any questions regarding the logos or color, or would like to obtain logo versions not available for download below, please contact the UAlbany Athletics Marketing Office at (518) 442-3256. All logos on this website are trademarked property of the University at Albany and may not be altered or changed in any way.


OFFICIAL COLORS
The UAlbany Athletics Brand will remain consistent to the University at Albany Brand and Visual Identity in regards to the color palette. Purple and Gold are considered the official colors of UAlbany. Additionally, White, Gray and Black may be utilized in conjunction with the athletics brand. UAlbany's identity is strengthened greatly by using this official color palette with absolute consistency. Please refer to the color formulas below for all printed and Web-related applications.
 

UAlbany Purple	UAlbany Gold	Black	White	Gray
PMS 269 C	PMS 124 C	Black	White	PMS 429
Hex: #46166b	Hex: #eeb211	Hex: #000000	Hex: #ffffff	Hex: #a2aaad
RGB: 70, 22, 107	RGB: 238, 178, 17	RGB: 0, 0, 0	RGB: 255, 255, 255	RGB: 162, 170, 173
CMYK: 78, 100, 0, 33	CMYK: 0, 28, 100, 6	CMYK: 0, 0, 0, 100	CMYK: 0, 0, 0, 0	CMYK: 21, 11, 9, 23

  

PRIMARY MARK
The Damien Head Mark below is the primary mark representing the UAlbany Athletics brand and should lead in visible key location for all uses including, but not limited to, web/internet pages, social media, athletics publications, marketing and promotional items, stationery, official team uniforms and athletics department issued apparel, facility graphics and all externally distributed/seen avenues of the athletics department.

 

Damien Head Mark (.jpg | .png)

 















WORDMARKS
The wordmarks on this page are stand-alone logos that serve as additional primary identifiers to accompany the Damien Head Mark and should not be combined with any other font or logo type. The wordmarks were created from the Furore alphabet font and should follow all colorway patters in the UAlbany Athletics Brand Guidelines document. 

 

UAlbany Wordmark (.jpg | .png)	Great Danes Wordmark (Wide) (.jpg | .png)	Great Danes Wordmark (Stacked) (.jpg | .png)

SECONDARY & TERTIARY MARKS
The secondary and tertiary marks are stand-alone logos and should not be combined with any other fonts or logotypes.

The "Letter Mark" was created from the Furore alphabet font and should follow the colorway patterns in the UAlbany Athletics Brand Standards document. It works closely in support of the primary mark to represent UAlbany Athletics. This type-based mark gives  the overall identity flexibility while staying consistent with the main look and feel.

The "Empire State Capital Mark" was created to highlight the university's unique location in the Capital City of New York and should follow the colorway patterns in the UAlbany Athletics Brand Standards Document. It works closely in support of the primary and secondary marks to represent UAlbany Athletics.
 

Secondary Mark Letter Mark (.jpg | .png)	Tertiary Mark Empire State Capital + UAlbany Wordmark (.jpg | .png)

DAMIEN HEAD & WORDMARK LOCKUPS
The Damien Head and wordmark lockups below are stand-alone logos that serve as secondary identifiers to accompany the primary identifiers and should not be combined with any other font or logotype. These marks serve as  the only approved "lockups" and should follow the colorway patterns in the UAlbany Athletics Brand Guidelines document. 
 

Damien Head + UAlbany Wordmark (.jpg | .png)	Damien Head + UAlbany Great Danes Wordmark (.jpg | .png)	UAlbany Great Danes Wordmark (.jpg | .png)	Damien Head + Great Danes Wordmark (.jpg | .png)

 
To request access to any of the hi-res logo files above or If you have any questions about the UAlbany Athletics Brand Guidelines or would like to request access to any of the hi-res logos, please contact the UAlbany Athletics Marketing Office at (518) 442-3256.

University Registered Trademarks
The University at Albany owns the exclusive intellectual property rights to its name, logos, slogans, colors, mascot, trademarks, service marks, and other indicia related to the university, its programs and services, and its athletic teams (collectively, the "marks"). University marks may not be used for any purpose without advance written permission of UAlbany.